The Shoppe Custard & Grill

Name: The Shoppe Custard & Grill
Address: 600 N Main St, West Bend, WI, 53090, US
Telephone: +12623533223
Price range: $$

Dessert/BakeryBurgersIce Cream/Frozen Yogurt/Gelato$$West Bend

$$ · Moderate
Reservations not listed
600 N Main St
West Bend, WI 53090
+12623533223
Website
Menu

Ways to pay here

What each card earns on your bill, best first.

Your bill$

Top dining cards

Best nowAmerican Express Gold Card
$325 annual fee
4x on up to $50,000 of eligible spend a year
≈$6.00
6%
With Rakuten Dining: ≈$11.50 · 12%
4x Membership Rewards on dining
400 Membership Rewards · ≈$6.00 at 1.5¢ each (valuation from Aug 2025)
After you join Rakuten Dining and link this card
Rakuten Dining, Member tier: 5% back
$5.50 as points, or $5.00 as cash (valuation from Oct 2026)
Valued as points, for members who take Rakuten Cash Back as Bilt points (free Bilt account; 50 points per $1 at Blue status, 100 per $1 from Silver up) or Amex Membership Rewards (1:1; needs another Amex card that earns Membership Rewards). Taken as cash, it is worth its face value.
A card links to one Rakuten (Rewards Network and Seated) program at a time; linking it to Rakuten Dining replaces any other.
Join Rakuten Dining
Chase Sapphire Preferred Card
$95 annual fee
≈$5.40
5.4%
With Rakuten Dining: ≈$10.90 · 11%
3x Chase Ultimate Rewards on dining
300 Chase Ultimate Rewards · ≈$5.40 at 1.8¢ each (valuation from Jan 2026)
After you join Rakuten Dining and link this card
Rakuten Dining, Member tier: 5% back
$5.50 as points, or $5.00 as cash (valuation from Oct 2026)
Valued as points, for members who take Rakuten Cash Back as Bilt points (free Bilt account; 50 points per $1 at Blue status, 100 per $1 from Silver up) or Amex Membership Rewards (1:1; needs another Amex card that earns Membership Rewards). Taken as cash, it is worth its face value.
A card links to one Rakuten (Rewards Network and Seated) program at a time; linking it to Rakuten Dining replaces any other.
Join Rakuten Dining
Chase Sapphire Reserve
$795 annual fee
≈$5.40
5.4%
With Rakuten Dining: ≈$10.90 · 11%
3x Chase Ultimate Rewards on dining
300 Chase Ultimate Rewards · ≈$5.40 at 1.8¢ each (valuation from Jan 2026)
After you join Rakuten Dining and link this card
Rakuten Dining, Member tier: 5% back
$5.50 as points, or $5.00 as cash (valuation from Oct 2026)
Valued as points, for members who take Rakuten Cash Back as Bilt points (free Bilt account; 50 points per $1 at Blue status, 100 per $1 from Silver up) or Amex Membership Rewards (1:1; needs another Amex card that earns Membership Rewards). Taken as cash, it is worth its face value.
A card links to one Rakuten (Rewards Network and Seated) program at a time; linking it to Rakuten Dining replaces any other.
Join Rakuten Dining

Values are estimates at CardRewards point valuations. See the best cards for dining.

Best now≈6%American Express Gold Card

About

The Shoppe Custard & Grill serves premium custard, classic American fare and sweet treats.

Its highlights include Flavors of the Week, and its cuisines are American and Custard.

Known for

Premium custard
Flavors of the Week
Classic American fare

Dining programs here

12 dining programs pay extra here on top of your card. Join one, link a card, and pay with that card.

Hilton (Rewards Network): pick one of 11 programs

These programs share one restaurant network, and a card can be linked to only one of them. Choose the currency you want. Every day.

Hilton Honors Dining2–8 points per $1
IHG Dine & Earn1–8 points per $1
Eat Around Town4–6 points per $1
AAdvantage Dining1–5 miles per $1
SkyMiles Dining0.5–5 miles per $1
MileagePlus Dining0.5–5 miles per $1
Atmos Rewards Dining0.5–5 points per $1
Dine Out with Wyndham1–5 points per $1
Rakuten Dining5% back
TrueBlue Dining1–3 points per $1
Rapid Rewards Dining0.5–3 points per $1

Bilt Dining
1 point per $1
Bilt Rewards · Every day
How Bilt Dining works

Hours

Monday	11 AM – 9 PM
Tuesday	11 AM – 9 PM
Wednesday	11 AM – 9 PM
Thursday	11 AM – 9 PM
Friday	11 AM – 9 PM
Saturday	11 AM – 9 PM
Sunday	11 AM – 9 PM

Location

600 N Main St · West Bend, West Bend

Directions Apple Maps

Details

Nearby restaurants

Marco's Pizza
up to16%
Pizza · West Bend · 0.4 mi
American Express Gold Card + Upside
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Billy Sims BBQ
up to12%
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American Express Gold Card + Upside
Hilton Honors Dining8xIHG Dine & Earn8xEat Around Town6x+10 more
Burger King
up to14%
Burgers · West Bend · 0.8 mi
American Express Gold Card + Upside
Upside8%
Jumbo's Frozen Custard
up to12%
American · $$ · West Bend · 1.6 mi
American Express Gold Card + Upside
Hilton Honors Dining8xIHG Dine & Earn8xEat Around Town6x+10 more
Papa Johns
up to16%
Pizza · West Bend · 1.6 mi
American Express Gold Card + Upside
Upside19%
Dairy Queen Grill & Chill - West Bend
up to12%
American · $ · West Bend · 1.6 mi
American Express Gold Card + Upside
Hilton Honors Dining8xIHG Dine & Earn8xEat Around Town6x+10 more

2 Dessert/Bakery restaurants in West Bend 7 restaurants in West Bend

Some restaurant addresses, phone numbers, websites and cuisines come from Overture Maps Foundation open data (Meta and Microsoft, CDLA Permissive 2.0; Foursquare, Apache 2.0; AllThePlaces, CC0 1.0). Overture attribution Some neighbourhoods come from Who's On First boundaries (CC-BY 4.0). Who's On First licenses Some opening hours, phone numbers, websites and cuisines are © OpenStreetMap contributors (ODbL 1.0). OpenStreetMap copyright

About

Known for

Dining programs here

Hours

Location

Details

Nearby restaurants

Marco's Pizza

Billy Sims BBQ

Burger King

Jumbo's Frozen Custard

Papa Johns

Dairy Queen Grill & Chill - West Bend