Hotel
Choice Privileges
Stay more, unlock more.
Point Value0.8 cpp
Range0.5–0.85 cpp
At a Glance
Choice Privileges is a hotel loyalty program designed to reward paid stays and partner activity with points-based value. The program includes 5 membership levels (Member, Gold, Platinum, Diamond, Titanium) with incremental benefits as activity grows. In 2026, the program introduced the new Titanium elite tier and Elite Qualifying Credits (EQCs) system, making elite status easier to achieve while rewarding frequent travelers with higher perks. Members can earn through qualifying stays, credit card spending, and partner activity, then redeem for free nights, experiences, and other rewards. For elite members, points never expire.
Type
Hotel
Avg Value
0.8 cpp
Value Range
0.5–0.85 cpp
Parent Company
choice_hotels
Valuation Source
The Points Guy
Sweet Spots — Best Redemptions
| Route / Property | Points | Book With | Cabin/Type | Value / Region |
|---|---|---|---|---|
| Europe properties (20K or fewer points) | 8,000–20,000 | — | — | — |
| Japan properties (20K or fewer points) | 8,000–20,000 | — | — | — |
| Myrtle Beach weekend nights (15K or fewer) | 8,000–15,000 | — | — | — |
| RewardSaver rates (as low as 6K points) | 6,000–15,000 | — | — | — |
| Preferred Hotels & Resorts (25K-50K points) | 25,000–50,000 | — | — | — |
| Points Plus Cash combo deals | 6,000–25,000 | — | — | — |
Transfer Partners
Earn via 4 bank points programs
| Source Program | Ratio | Transfer Time | Source Value |
|---|---|---|---|
| 1:2 | instant | 1.45 cpp | |
| 2:3 | up to 2 weeks | 1.7 cpp | |
| 1:1 | instant | 1.3 cpp | |
| 1:1 | 1-2 days | 1.5 cpp |
Cards That Earn Choice Privileges (2)
Program Ratings
PointsNav
5.7/10#24
Broad Coverage
7/10
Everyday Usefulness
6/10
Earn/Redeem Efficiency
6/10
Policy Fairness
6/10
Ease Of Holding
5/10
Product/Transfer Quality
4/10