Bank of America Customized Cash Rewards Credit Card vs Chase Freedom Unlimited

Both cards cost $0/yr. The Bank of America Customized Cash Rewards Credit Card leads on dining; the Chase Freedom Unlimited on travel.

Card data as of November 13, 2026.

Overview

Annual fee
Bank of America Customized Cash Rewards Credit Card
$0
Chase Freedom Unlimited
$0
Welcome offerCurrent public offer
Bank of America Customized Cash Rewards Credit Card
$200 cash back
Chase Freedom Unlimited
$200 cash back
Rewards
Bank of America Customized Cash Rewards Credit Card
Cash back
Chase Freedom Unlimited
Cash back
Foreign transaction fee
Bank of America Customized Cash Rewards Credit Card
3%
Chase Freedom Unlimited
3%
Network
Bank of America Customized Cash Rewards Credit Card
Visa Signature
Chase Freedom Unlimited
Visa Signature

Earn ratesPer $1 spent

Cable TV
Bank of America Customized Cash Rewards Credit Card
3%
Highest
Chase Freedom Unlimited
1.5%
Dining
Bank of America Customized Cash Rewards Credit Card
3%
Chase Freedom Unlimited
3%
Drugstores
Bank of America Customized Cash Rewards Credit Card
3%
Chase Freedom Unlimited
3%
Electric Vehicle Charging
Bank of America Customized Cash Rewards Credit Card
3%
Highest
Chase Freedom Unlimited
1.5%
Gas Stations
Bank of America Customized Cash Rewards Credit Card
3%
Highest
Chase Freedom Unlimited
1.5%
Home Improvement
Bank of America Customized Cash Rewards Credit Card
3%
Highest
Chase Freedom Unlimited
1.5%
Online Shopping
Bank of America Customized Cash Rewards Credit Card
3%
Highest
Chase Freedom Unlimited
1.5%
Streaming
Bank of America Customized Cash Rewards Credit Card
3%
Highest
Chase Freedom Unlimited
1.5%
Telecom
Bank of America Customized Cash Rewards Credit Card
3%
Highest
Chase Freedom Unlimited
1.5%
Travel
Bank of America Customized Cash Rewards Credit Card
3%
Highest
Chase Freedom Unlimited
1.5%
Grocery Stores
Bank of America Customized Cash Rewards Credit Card
2%
Highest
Chase Freedom Unlimited
1.5%
Wholesale Clubs
Bank of America Customized Cash Rewards Credit Card
2%
Highest
Chase Freedom Unlimited
1.5%
Everything else
Bank of America Customized Cash Rewards Credit Card
1%
Chase Freedom Unlimited
1.5%
Highest

Statement creditsAs the issuer states them · — means none on record

Dining & delivery
Bank of America Customized Cash Rewards Credit Card
—
Chase Freedom Unlimited
  • Free DashPass membership for 6 months · $60 one-time
Other credits
Bank of America Customized Cash Rewards Credit Card
  • 0% APR 15 months
Chase Freedom Unlimited
—

Perks & access— means none on record

Other perks
Bank of America Customized Cash Rewards Credit Card
  • No annual fee
Chase Freedom Unlimited
  • 24/7 travel assistance when you're away from home

Protections & insuranceLimits where published · — means none on record

Trip insurance
Bank of America Customized Cash Rewards Credit Card
—
Chase Freedom Unlimited
  • Up to $6,000 trip cancellation and interruption coverage · up to $1,500
Rental car
Bank of America Customized Cash Rewards Credit Card
—
Chase Freedom Unlimited
  • Free rental car coverage when you decline counter insurance
Purchase & returns
Bank of America Customized Cash Rewards Credit Card
  • Visa Signature purchase protection
Chase Freedom Unlimited
  • Up to $500 protection for damaged or stolen purchases
  • 24/7 fraud monitoring
  • Zero Liability on unauthorized charges
Extended warranty
Bank of America Customized Cash Rewards Credit Card
—
Chase Freedom Unlimited
  • Add an extra year to manufacturer warranties
Other protections
Bank of America Customized Cash Rewards Credit Card
—
Chase Freedom Unlimited
  • 24/7 lost/stolen card assistance worldwide

Pros & cons

Pros
Bank of America Customized Cash Rewards Credit Card
  • 6% cash back in choice category for first year (3% + 3% bonus)
  • No annual fee
  • $200 welcome bonus after $1,000 spend
  • 0% intro APR for 15 months on purchases and balance transfers
  • Flexible category selection - change monthly
Chase Freedom Unlimited
  • 1.5% cash back on every purchase with no caps or categories
  • 5% on Chase Travel, 3% on dining and drugstores
  • $200 bonus after $500 spend in 3 months
  • 0% intro APR for 15 months on purchases and balance transfers
  • $0 annual fee with Visa Signature benefits
Cons
Bank of America Customized Cash Rewards Credit Card
  • 3% foreign transaction fee
  • $2,500 quarterly cap on bonus categories (combined choice category + grocery)
  • 6% rate drops to 3% after first year
  • Requires monthly category management for optimal returns
Chase Freedom Unlimited
  • 3% foreign transaction fee
  • 1.5% base rate lower than Freedom Flex's 5% rotating categories
  • Points worth only 1 cent without Sapphire card pairing
  • No premium travel insurance or lounge access
  • Lower welcome bonus than Sapphire cards
Add a 3rd or 4th card to this comparison →

Expert Analysis

The Bank of America Customized Cash Rewards Credit Card and Chase Freedom Unlimited are two of the most popular cards in their category, and choosing between them comes down to which rewards structure better matches your spending. Both deliver strong value, but in meaningfully different ways.

The Bank of America Customized Cash Rewards Credit Card's strongest category is Dining at 3X, while the Chase Freedom Unlimited leads with 3X on Dining. Overall, the Bank of America Customized Cash Rewards Credit Card wins in more bonus categories (8 vs 0) — so the better choice depends on where you spend the most.

Both cards carry a $0/yr annual fee, so the decision comes down purely to rewards structure and benefits — there's no fee math to worry about.

Key Differences

  • Bank of America Customized Cash Rewards Credit Card earns 3X on Gas Stations vs 1.5X for the other
  • Bank of America Customized Cash Rewards Credit Card earns 3X on Home Improvement vs 1.5X for the other
  • Bank of America Customized Cash Rewards Credit Card earns 3X on Online Shopping vs 1.5X for the other
  • Chase Freedom Unlimited has a higher base earn rate (1.5X vs 1X on non-bonus spending)

Spending Scenarios

Which card wins in real-world spending situations?

$150/month on gas stations

Bank of America Customized Cash Rewards Credit Card

Bank of America Customized Cash Rewards Credit Card earns 3X vs 1.5X. Over a year, that's 5,400 vs 2,700 points — a 2,700-point advantage.

$150/month on home improvement

Bank of America Customized Cash Rewards Credit Card

Bank of America Customized Cash Rewards Credit Card earns 3X vs 1.5X. Over a year, that's 5,400 vs 2,700 points — a 2,700-point advantage.

Who Should Get Which?

Get the Bank of America Customized Cash Rewards Credit Card if:

The Bank of America Customized Cash Rewards Credit Card is ideal for cardholders who prioritize spending heavily on gas stations and home improvement. At $0/yr, it delivers strong no-fee value for its target audience.

Get the Chase Freedom Unlimited if:

The Chase Freedom Unlimited is ideal for cardholders who prioritize earning more on everyday purchases. At $0/yr, it delivers strong no-fee value for its target audience.

Upgrade & Downgrade Path

These cards are from different issuers, so switching between them requires a new application. Many rewards enthusiasts hold both to maximize earn rates across different spending categories — the annual fee total may be worth it if you're actively using both cards' bonus categories.

Consider which card's rewards ecosystem better fits your redemption goals. Transferable points programs offer more flexibility for travel redemptions.

Category-by-Category Winner

The Chase Freedom Unlimited wins in 5 of 5 categories. The Bank of America Customized Cash Rewards Credit Card leads in 0. 9 more categories depend on booking channel or caps.

?

Gas Stations

Depends: up to $2,500/quarter

Bank of America Customized Cash Rewards Credit Card earns 3X when conditions are met; Chase Freedom Unlimited earns 1.5X (1.5X without restrictions)

?

Electric Vehicle Charging

Depends: up to $2,500/quarter

Bank of America Customized Cash Rewards Credit Card earns 3X when conditions are met; Chase Freedom Unlimited earns 1.5X (1.5X without restrictions)

?

Home Improvement

Depends: up to $2,500/quarter

Bank of America Customized Cash Rewards Credit Card earns 3X when conditions are met; Chase Freedom Unlimited earns 1.5X (1.5X without restrictions)

?

Online Shopping

Depends: up to $2,500/quarter

Bank of America Customized Cash Rewards Credit Card earns 3X when conditions are met; Chase Freedom Unlimited earns 1.5X (1.5X without restrictions)

?

Cable TV

Depends: up to $2,500/quarter

Bank of America Customized Cash Rewards Credit Card earns 3X when conditions are met; Chase Freedom Unlimited earns 1.5X (1.5X without restrictions)

?

Streaming

Depends: up to $2,500/quarter

Bank of America Customized Cash Rewards Credit Card earns 3X when conditions are met; Chase Freedom Unlimited earns 1.5X (1.5X without restrictions)

?

Telecom

Depends: up to $2,500/quarter

Bank of America Customized Cash Rewards Credit Card earns 3X when conditions are met; Chase Freedom Unlimited earns 1.5X (1.5X without restrictions)

W

Travel

Chase Freedom Unlimited earns 5X vs 3X

5X via issuer travel portal

?

Grocery Stores

Depends: up to $2,500/quarter

Bank of America Customized Cash Rewards Credit Card earns 2X when conditions are met; Chase Freedom Unlimited earns 1.5X (1.5X without restrictions)

?

Wholesale Clubs

Depends: up to $2,500/quarter

Bank of America Customized Cash Rewards Credit Card earns 2X when conditions are met; Chase Freedom Unlimited earns 1.5X (1.5X without restrictions)

W

Hotels

Chase Freedom Unlimited earns 5X vs 1X

5X via Chase Travel portal - the Chase Travel travel rate restated per bookable subcategory, as Capital One and Citi portal rates are recorded

W

Flights

Chase Freedom Unlimited earns 5X vs 1X

5X via Chase Travel portal - the Chase Travel travel rate restated per bookable subcategory, as Capital One and Citi portal rates are recorded

W

Car Rentals

Chase Freedom Unlimited earns 5X vs 1X

5X via Chase Travel portal - the Chase Travel travel rate restated per bookable subcategory, as Capital One and Citi portal rates are recorded

W

Everyday purchases

Chase Freedom Unlimited earns 1.5X on all other spending vs 1X

Year One vs Ongoing Value

Modeled net value (bonus categories at unconditional rates, caps applied). Spend mix: dining 15%, groceries 15%, gas 10%, travel 10%, everything else 50%. Statement credits use the same recurring usable estimates as each card's detail page; first-year-only credits count in year one only. Welcome offers valued at each card's program rate shown on this page.

Both scenarios favor the Chase Freedom Unlimited on net value (rewards, usable credits, fees, and welcome offer).

ScenarioBank of America Customized Cash Rewards Credit CardChase Freedom UnlimitedOngoing winnerYear-one winner
Light spender: $1,000/month
Rewards: $120
Credits (our usable estimate): $0
− Annual fee ($0)
Ongoing: $120
Year one: $320
Rewards: $373
Credits (our usable estimate): $0
− Annual fee ($0)
Ongoing: $373
Year one: $603
Chase Freedom UnlimitedChase Freedom Unlimited
Heavy spender: $4,000/month
Rewards: $480
Credits (our usable estimate): $0
− Annual fee ($0)
Ongoing: $480
Year one: $680
Rewards: $1,490
Credits (our usable estimate): $0
− Annual fee ($0)
Ongoing: $1,490
Year one: $1,720
Chase Freedom UnlimitedChase Freedom Unlimited

Which Card Is Right for You?

Get the Bank of America Customized Cash Rewards Credit Card if you:

  • +Do most of your spending at grocery stores

Get the Chase Freedom Unlimited if you:

  • +Prefer a high flat rate across all spending

The Bottom Line

Both scenarios favor the Chase Freedom Unlimited on net value (rewards, usable credits, fees, and welcome offer).

Everyday (non-bonus) spend earns 1.5X on the Chase Freedom Unlimited vs 1X on the other card.

Frequently Asked Questions

Which card earns more rewards, the Bank of America Customized Cash Rewards Credit Card or Chase Freedom Unlimited?
The Chase Freedom Unlimited has a higher base earn rate (1.5X vs 1X), but both cards have different bonus categories where they excel.
Should I get the Bank of America Customized Cash Rewards Credit Card or the Chase Freedom Unlimited?
Both cards have the same $0/yr fee. Choose based on which bonus categories match your spending — check the earn rate comparison above.

Editorial disclosure: CardRewards.ai is an independent comparison service. Card data comes from issuers' published terms; catalog last published November 13, 2026, and each card page shows when its terms were last checked. Card issuers do not influence our rankings or content.

Editorial disclosure: CardRewards.ai is an independent comparison service. Card data comes from issuers' published terms; catalog last published November 13, 2026, and each card page shows when its terms were last checked. Card issuers do not influence our rankings or content.